Quest Assignments' Brand Marketing Briefs
Do it right, first time

At the outset of every project, Quest Assignments delivers a one page, brand marketing brief. This clear and concise document is the foundation for all work whether it be a web site redesign, a SalesForce.com sales and marketing campaign with closed-loop ROI, or a new product launch in a highly competitive global marketplace.

The redacted Quest Brand Brief (JPG or PDF) on the right (all names and logos altered) illustrates:

• the signoff list, deadlines, budget, timelines and deliverables
• key brand and project objectives
• service/product positioning
• target audiences (business, consumer, distributor etc.)
• existing and proposed beliefs of target audiences
• decision criteria for service/product purchase
• competitive issues (by market)
• key service/product benefits
• brand personality and language
• brand assets and key visuals
• taglines, hooks and offers

In all cases, the brand brief is never more than a page. Any longer and no one will ever read it, much less review or act upon it.